Show Objectives

  • Unearth and empower Africa’s next generation of content creators and brand influencers
  • Help brands and businesses access cutting-edge content solutions
  • Foster a community of creative excellence and digital entrepreneurship
  • Educate viewers on branding, digital marketing, storytelling, and innovation
  • Bridge the gap between African creators and international recognition

Target Audience

  • Content creators, vloggers, influencers, marketers, storytellers, communicators, voice-over artists, and more
  • Startups, SMEs, and corporate brand teams
  • Youth aged 18–50
  • Media professionals and advertising enthusiasts
  • Fans of reality competition shows and creative storytelling
  • Pan-African and global audiences interested in Africa’s digital rise

Episode Format

  • Runtime: 90–240 minutes
  • Contestants: 6–9 creators per episode
  • Duration of Challenge: 4 hours
  • Judges: 4 permanent + guest brand judges
  • Host: Energetic, witty, and influential digital figure
  • Prize: ¢2,000 + 6-Month Brand Collaboration Deal + Feature in Top African Campaigns + Brand Fame on International Platforms + More